Marketing Language I don’t Like

by naomi on January 19, 2010

‘Hit your customers with 2 messages every day, then drive the traffic to some audio content’

I’ve heard this kind of expression from quite a few marketing ‘gurus.’ It’s slyly entered into the vocabulary of many (talented) marketers.

Since when did ‘hitting’ and ‘driving’ your customers become a good idea?

I’d prefer ’surprise’ ‘delight’ ‘awe’ ‘entice’ or ‘amaze.’

It’s very important to mind what words you use to describe relationships. After all, your customers are the only reason you’re still in business.

{ 0 comments }

The Two Wolves

by naomi on January 12, 2010

I like this story a lot. It reminds me how important it is to stand guard over your mind and be careful which thoughts you entertain.

One evening an old Cherokee told his grandson about a battle that goes on inside people.

He said, “My son, the battle is between two wolves inside us all. “One is Evil – It is anger, envy, jealousy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority, and ego.

“The other is Good – It is joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion and faith.” The grandson thought about it for a minute and then asked his grandfather: “Which wolf wins?”

The old Cherokee simply replied, “The one you feed.”

{ 0 comments }

The Success Dilemma

January 7, 2010

Otherwise known as Catch 22. (thanks Joseph Heller)
Do you A) quit what you’re doing to pay the bills and do what you love and suck at it for a long time till it takes off? (A bit like sewing up your parachute as you plummet earthwards)
Or do you B) Moonlight part time and struggle to [...]

Read the full article →

Rules and Principles

November 3, 2009

You can break the rules to succeed. In fact, you probably should.
But breaking principles will come back to haunt you in the long run.
Example – Google broke a lot of ‘rules’ when they made their search engine. Unlike the other engines at the time they didn’t have hundreds of links on their homepage.
But they kept [...]

Read the full article →

SEO explained in just four words

November 2, 2009

Great Content
Inbound Links
That’s it in a nutshell. Of course, there’s a million and one other things the experts do to optimise their sites. But if you stick with those four words and don’t get distracted, you’ll do just fine.

Read the full article →

Spiderman Style Empowerment

October 14, 2009

This was The Quote from Spiderman (movie 1)
“with great power comes great responsibility”
Turns out Spiderman (and Peter Parker) took that pretty seriously, and I think you should too.
If you don’t feel like you have great power, here’s the secret sauce – the flip side is true too. The more responsibility you have, the more power [...]

Read the full article →

The 3 Things Money Won’t Buy (they’re pretty important too)

October 11, 2009

This was for me a revalation of the obvious.
It goes like this: having a huge pile of money won’t solve all your problems. You can’t have anything you want, even if you’re obscenely rich.
Even Bill Gates and Warren Buffet have problems they can’t solve with money.
And so we get to the three big massive things [...]

Read the full article →

The End of Happily Ever After

October 4, 2009

There is no For Once and For All.
Happily Ever After just doesn’t exist.
When you finally get to where you thought you wanted to be, things have moved on from where they were, and now you need something else ‘to be happy.’
The answer? Enjoy the journey. There is no happily ever after.

Read the full article →

Sales Letter Roundup

September 26, 2009

For people who are always jumping on the next BIG thing. (Like I do sometimes.)
This may help you get it in perspective: Best Biz Op Sales Letter Ever
Or, for the more realistically minded: Billions in Minutes

Read the full article →

Longer and Better

September 19, 2009

Thing about life – most things worth doing take longer than you thought they would, but are better than you imagined when you get there.
More fun in unexpected ways, richer in scope, savoured over time.
So enjoy the ride to where you’re going – ‘cos while it may take longer than you thought, it’ll be better [...]

Read the full article →