by naomi on March 5, 2010
If you buy a great info product, (or any product for that matter) half the learning comes from the product, and the other half from observation.
Look at how it’s delivered, the sales piece that triggered you to buy, the lead up, how customers objected, and how those objections were resolved.
If you watch the best marketers working their craft, you’ll learn as much from how they sell as what they sell. And exercising your observational skills is worthwhile in and of itself.
Simple observations of where things were going launched itunes, the kindle, amazon and the Grameen Bank. Observation is where you can separate how you think things are from how they really are.
And it’s people who see clearly to the heart of things who can change their world.
by naomi on March 2, 2010
3 weeks is a long time to spend on something you find uninteresting and meaningless.
3 years is a short time to spend on a project that’s rewarding, meaningful and fun.
And that’s the long and short of it. Time is always relative to your attention and interest. If you feel like you’re wasting it, then it’s time to make a change, fast. Because time is the one thing you can only ever spend. You can’t save it for another day, and once it’s gone it’s gone.
Trading time for money with no regard for your spirit as you do your work is one of the most dangerous wastes of time. Innovation and enthusiasm are like muscles that need to be exercised or else they decay.
So nurture your spirit, guard your autonomy fiercely, and spend your time wisely. You are the only one who can do this most important task, and the one to whom it matters most.
