‘Hit your customers with 2 messages every day, then drive the traffic to some audio content’
I’ve heard this kind of expression from quite a few marketing ‘gurus.’ It’s slyly entered into the vocabulary of many (talented) marketers.
Since when did ‘hitting’ and ‘driving’ your customers become a good idea?
I’d prefer ’surprise’ ‘delight’ ‘awe’ ‘entice’ or ‘amaze.’
It’s very important to mind what words you use to describe relationships. After all, your customers are the only reason you’re still in business.
