Just read Seth Godin’s post about adding brackets as a diversion to sneak in the stuff that’s really important. Actually, you end up doing this kind of thing all the time in architecture.
If in doubt, have one wall painted a deep fuschia colour. Almost all clients will object to this, and you can take it [...]
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You owe it to your customers to put on a good show. Present yourself and your product in the best light. Be charming, daring, delightful, make people feel good to be buying from you.
Always be honest, but remember that great busker or street performer or pie seller who was memorable and engaging, and made you [...]
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