This is a rule that exists in photography and painting. It’s used to compose a picture so that it’s pleasing to the eye.
Fortunately (or unfortunately) this rule also exists in marketing.
It goes like this: compose your product or service so that one third of people will love it, be drawn to it. One third of people will have an immediate negative reaction. And the remaining third are more interested in what’s on TV. (Presuming your product isn’t on TV.)
The reason for this compositional rule, is that if you try to please everyone, no one will be interested in your product. You’ll be invisible. Better to go for making one third of people raving fans of your work. And to do this, you’ll end up aggravating some people. That is life.
Guess if this car was designed according to the rule of thirds…
As always, beauty is in the eye of the beholder.
